When considering the need to create a brand, we face a process that involves determining with certainty each of the characteristics that make up our project, call it startup, product, service, packaging, there are a number of elements that need to generate an identity in front of the user to create a connection and finally obtain results, preferably positive.
To achieve the objectives set it is necessary to evaluate ourselves as a brand, which will allow us to determine how we want to be perceived.
Having a name with which we feel identified is a good principle, from this visual approaches will be developed where the color, shape and visual language appropriate for the brand are defined. The intention is to generate credibility from the first contact with the target audience.
A methodology guided by the brand strategy becomes the essential sense of being unique, a corporate image with foundations will be able to create the basis for a correct, effective, relevant and sustainable communication over time.